Clubs Overview: Traditional vs Subscription Clubs

Learn the basics for Traditional Clubs & Subscription Clubs in Commerce7, including terminology, how they both work, and which you should choose based on how you want to run your Clubs.

In this article:

• Club terms
• Types of Clubs (Traditional vs Subscription) (VIDEO)
• Why Subscription Clubs?
  • From the Blog: Subscription Clubs: A Modern Approach to the Traditional Wine Club
  • Free Training Friday Webinars: Subscription Clubs and Traditional Clubs  

Club terms

These are the different Club areas that you'll find in the admin panel under "Clubs":

• Clubs & Subscriptions:
  These are the Memberships that Customers can sign up for to receive recurring shipments of your Products. For example, Red Wine Club or White Wine Club. For a breakdown of the differences between Traditional Clubs & Subscriptions, read more here.
• Memberships:
  These are your actual Club Members. You can see an overall list of who belongs to your different Clubs, you can dive into each Member, cancel their Club, put their Club on hold, adjust shipping, billing, payment info, etc. Here is more information on adding club memberships.
• Packages:
  After you have created your Clubs - and there are Members in those Clubs - you need to set up Packages so that they'll actually receive wine! You'll create a Package for each shipment that goes out (monthly, quarterly, etc.) and add all of the Products that the Customer should receive by default. Learn more here:
  • Setting up and processing Traditional Club Packages (Note that Packages for Traditional Clubs must be set up manually for each shipment). 
  • Setting up and processing Subscription Clubs (Note that Packages for Subscription Clubs are created automatically).
• Signups:
  In the Admin panel under Clubs, you'll see a page called "Signups". These are your site visitors who have started signing up for a Club, but haven't completed the process (similar to abandoned carts). Signups are a great way to gain insight to who is interested in your Club but not yet a Member. 

Types of clubs (Traditional vs Subscription)

There are two types of Club models that you can use in Commerce7: Subscription Clubs and Traditional Clubs. Here's the breakdown of the differences so that you can determine which will work best for you and your Customers.