Learn the basics for Traditional Clubs & Subscription Clubs in Commerce7, including terminology, how they both work, and which you should choose based on how you want to run your Clubs.
In this article:
- Club terms
- Types of Clubs (Traditional vs Subscription) (VIDEO)
- Why Subscription Clubs?
- From the Blog: Subscription Clubs: A Modern Approach to the Traditional Wine Club
- Free Training Friday Webinars: Subscription Clubs and Traditional Clubs
These are the different Club areas that you'll find in the admin panel under "Clubs":
- Clubs & Subscriptions:
These are the Memberships that Customers can sign up for to receive recurring shipments of your Products. For example, Red Wine Club or White Wine Club. For a breakdown of the differences between Traditional Clubs & Subscriptions, read more here.
These are your actual Club Members. You can see an overall list of who belongs to your different Clubs, you can dive into each Member, cancel their Club, put their Club on hold, adjust shipping, billing, payment info, etc. Here is more information on adding club memberships.
After you have created your Clubs - and there are Members in those Clubs - you need to set up Packages so that they'll actually receive wine! You'll create a Package for each shipment that goes out (monthly, quarterly, etc.) and add all of the Products that the Customer should receive by default. Learn more here:
- Setting up and processing Traditional Club Packages (Note that Packages for Traditional Clubs must be set up manually for each shipment).
- Setting up and processing Subscription Clubs (Note that Packages for Subscription Clubs are created automatically).
In the Admin panel under Clubs, you'll see a page called "Signups". These are your site visitors who have started signing up for a Club, but haven't completed the process (similar to abandoned carts). Signups are a great way to gain insight to who is interested in your Club but not yet a Member.
Types of clubs (Traditional vs Subscription)
There are two types of Club models that you can use in Commerce7: Subscription Clubs and Traditional Clubs. Here's the breakdown of the differences so that you can determine which will work best for you and your Customers.
|Club member controls the frequency of shipments (based on specified options set by an Admin).||Admin control frequency of shipments.|
Admin creates a pool of products, and sets defaults and minimums on the products. The system builds the shipments based on the member's preferences.
Admin creates the club packages and sets defaults and minimums on products.
Member shipments will vary based on the member's preferences, creating a personalized experience.
All club shipments are the same.
|Club members can always adjust their club and add products to their shipment.||Admin has the option to allow club members to adjust and add products to their shipment.|
|The shipment process date is set based off the club members sign up date and time and are processed every hour 24x7.||
Admin sets the shipment process date for the club package and all club members are processed on the same day.
|Automatic Club Emails to notify club members of an upcoming club shipment and declined payment.||Optional Club Emails to notify club members of upcoming shipment and declined payment.|
Now you're ready to choose which Club Type is best for your business!
Why Subscription clubs?
Subscriptions clubs are growing in popularity, they create a personalized customer experience which creates a loyal customer. Research shows that customers today want variety in the products they buy, but they don't want to take the time and effort to shop for it. Our subscription club chooses products for the club member based on the pool of products you create and also looks at their order history, likes and dislikes.
For more information on why you should consider using the subscription club model, you can review the following articles:
- Why Subscription Boxes Are Here to Stay
- Thinking inside the subscription box: New research on e-commerce consumers
Starting a subscription club can seem like a big task, but Commerce7 makes it quite simple. It's actually not far off from setting up a traditional club package, and it will be worth your time to make your customers happy and keep them loyal. Learn more about how to set up a subscription club here.