Commerce7's recommendation for creating your first personalization .

Not sure where to get started with personalizations? Try copying this template.

Use this guide as a starting point for creating a personalization that is going to personalize the content a visitor sees on your website based on where that visitor is in the customer ladder. Please review any of the "content" as you will want to swap out the generic winery name we've included and some other details with content specific to your brand. 

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Create a personalization block to put on the homepage of your website. View how in the first step of this documentation. 

Have your designer insert the block onto the homepage of your website. Here's how. 

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Now that your block is created, you can create the content for it. If you're not sure what type of personalization to create, we'd recommend personalizing content on your website based on where a visitor is on the customer ladder. Here's how you can do that. 

Once you have your personalization created in Commerce7, add the following options. 

Option 1. Club Member

  • Title: Club Member
  • Type: Club Shipment
  • Sort Order: 1
  • Content: 

Welcome back  {{customer.firstName}}
Your club is about to ship. Insert copy designed to have customer up-sell their package

  • Conditions: Customer | Is Equal To | Club Member

Here's an example of what Option 1 will look like in the backend

Screen Shot 2020-07-22 at 3.24.39 PM

Here is what Option 1 will look like on your website. 

Screen Shot 2020-07-22 at 3.29.33 PM

Option 2. Repeat Buyer

  • Title: Repeat Buyer
  • Type: General Content
  • Sort Order: 2
  • Content: 

Welcome back  {{customer.firstName}}

OUTLINE BENEFIT OF JOINING THE CLUB

Join the Spectra Club

Our wine club offers a premium experience both at home and at the winery. Get a recurring shipment of wine on your terms and be the first to be offered our most limited releases. When you come to visit us you will have access to our member pavilion and private tasting facilities.

Learn More HYPERLINK TO CLUB SIGNUP PAGE

  • Conditions: Customer | Is Equal To | Repeat Customer

Here's an example of what Option 2 will look like in the backend.

Screen Shot 2020-07-22 at 3.32.44 PM

Here's an example of what Option 2 will look like on your website. 

Screen Shot 2020-07-22 at 3.39.55 PM

Option 3. First Time Buyer

  • Title: First Time Buyer
  • Type: Product Collection
  • Sort Order: 3
  • Content: 

Welcome back  {{customer.firstName}}

Enjoy your last purchase? Then you'll love these similar wines. 

Use Coupon Code "SecondSale" To Receive Free Shipping!

 

Here's an example of what Option 3 will look like in the backend.

Screen Shot 2020-07-22 at 3.43.36 PM

Here's an example of what Option 3 will look like on your website. 

Screen Shot 2020-07-22 at 3.35.22 PM

Option 4. Anonymous

  • Title: Anonymous 
  • Type: Product Collection
  • Sort Order: 4
  • Content: 

About Spectra Winery

We offer a ranch of tasting experiences for both visitors and club members. Come and try out wines and experience all that our winery and property have to offer.

Spectra is located a the top of a small ridge, 1.5 hours drive north. Built in 1975 this site became the focal point of Spectra in the 1990s, as more fruit was sourced from the valley and its surrounds. A visit to this winery is a unique experience, as it provides a rare insight into the engine room of Spectra from a winemaking perspective.

From our winemaker

This Week's Staff Pick

  • Collection: Any Homepage/Default Collection 
  • Conditions: Customer | Is Equal To | Everyone

Here's an example of what Option 4 will look like in the backend.

Screen Shot 2020-07-22 at 5.03.07 PM

Here's an example of what Option 4 will look like on your website.

Screen Shot 2020-07-22 at 5.04.32 PM