Getting Setup With Commerce7 Storefront

Welcome to Commerce7! 

There are 7 steps to complete in order to get setup with Commerce7 Storefront. Follow this list to get up and running in no time. Simply click the link on the step you want to complete to get more information on how to complete it.

If you are using a CMS Storefront (WordPress, Squarespace, Craft ect.) this article is not geared towards you. Our Commerce7 Storefront is a quick and easy way to get online, with limited customization options. Learn more about your website options here

Following this list will also get you more comfortable and familiar with the platform.

If you have any questions - email

Happy Setup!

1. Setup Your Payment Gateway

2. Configure Your General Settings

3. Add Additional User Accounts

4. Setup Your Product Collections

5. Setup/Add Your Products

6. Configure Your Operating States

7. Setup Your Shipping Rates

8. Configure your Webstore

Ready To Launch?


1. Setup Your Payment Gateway. 

Setting up your payment gateway account is how you'll be able to receive payment from your customers when they place orders. If you're based out of America, Canada, Australia or New Zealand, please continue reading the instructions below. If you're based in a different country, please reach out to

Gateway options

US Clients

If you're located in the US, Commerce7 Payments is our primary payment processor. It's multi-gateway solution combining our in-house/native gateway with the best from Stripe. Our in-house gateway is used for all regular credit card processing and EMV devices, while we make use of Stripe to offer mobile payment options. Learn about Commerce7 Payments here. You have to activate both Commerce7 Payments and Stripe.

CAD, AU, NZ Clients (Outside US)

If you're located outside of the US, Stripe is the primary processor that you'll use to take advantage of all of the latest Commerce7 features. 

Congratulations - the first setup step is complete!

2. Configure Your General Settings

The General Settings section of Commerce7 is where you'll go to upload your logo for your webstore, and set your default winery information that will appear on your webstore. 

Step 1. Click on Settings > General in Commerce7. 

Step 2. Upload your logo to your webstore. Click the "upload image" button, and select an image from your computer.

Step 3 (OPTIONAL). Change your button color on your webstore. The button color is the color that will appear on any buttons on your site (purchase buttons, next page buttons, etc). 

To change the button color, you will need to enter a hexcode of the color you'd like to use. If you're not sure what hexcode to use, this site can help you select a code/color. 

Step 3. Click "save" when you are finished. 


3. Add Additional User Accounts

If any of your colleagues working with you will need access to Commerce7, you can set them up with an account. 

Step 1. Click on Settings > Accounts in Commerce7c7-Jan-06-2021-09-06-21-99-PM

Step 2. Click on "Send Invite"

Commerce7 - 2020-12-07T133559.161


Step 3: Choose an account Role based on the level of access that you want to grant this person. (View a full list of available roles and their descriptions here.)


Step 4: Click Send Invite

Please make sure each email address you are adding is valid so that the email doesn't bounce.


4. Setup Your Product Collections

Collections are customizable groupings of products (white wines, red wines, merchandise, etc) are all examples of common collections. 

Each collection you create will have it's own page on your webstore and will be selectable from the dropdown menu on your webstore. 

By default, we've populated your account with the following collections

  • Homepage (products on your homepage). 
  • White Wines
  • Red Wines

The White and Red Wines collections are dynamic collections. This means that any white or red wine product you create, will automatically be added to the appropriate collection. 

Creating Additional Collections 

To create new collections, in Commerce7 navigate to Store > Collections and click "Add Collection". 

Give your collection a title and optionally give it a brief description. Click "Add Collection" at the bottom of the page when you're finished. 

Your new collection has been created and a page has been added to your webstore!

Removing Collections

To remove an existing collection, in Commerce7 navigate to Store > Collections, and click on the collection you'd like to remove. 

Click "More Actions" , then "Delete"

Your collection has now been deleted and the associated page has been removed from your webstore. 

5. Setup/Add Your Products

To create a product that you'd like to sell on your webstore, in Commerce7 navigate to Store > Products. 

You'll see a few example products that you can pull inspiration from if you'd like. 

To create a new product - click "Add Product" 

Next,  select the type of product you wish to add. Choose from a wide range of product types.

Find more information on our product types here

On the product creation page, you'll see a lot of fields that can be filled out. 

Don't worry - many of these are optional and don't need to be filled out. 

The fields that are absolutely required are:

  • Title - the name of your wine. 
  • Photo - A picture of your wine. (Need help with a bottle shot? speak with our friends at Outshinery). 
  • Variant Title - the name of your wine
  • SKU - the SKU of your wine (If you're not sure what to put here, put an abbreviated name for your product. If your wine is a 2018 Cabernet Sauvignon, your SKU could be 2018CS). 
  • Price - the price of your wine
  • Volume - the bottle size of your wine (750ml, 1.5L, etc). 
  • Weight - the weight of your bottle (this will be used to calculate shipping rates)


Once you've filled out all the required fields - navigate to the right side of the product creation screen and put your product into one or more collections.

(Remember, you won't see the default Red or White wine collection here because those are dynamic collections and products are added automatically to these collections). 

A product in a collection will show up on the collections associated page on your webstore. 

Fill out some basic information about your wine such as the type, country, vintage, etc. 

Once you've added all information, scroll to the bottom of the page and click "Add product"

6. Configure Your Operating Countries & States

Next, specify where you're going to ship wine to. If American, you should only ship wines to states you have a license to ship to. 

In Commerce7, navigate to Settings > Operating Countries/States. Click the pencil icon next to "United States". 

Select all states you states you have a license to ship to. Deselect all states you do not have a license to ship to. Click "Save" when your operating states are correct. 

7. Setup Your Shipping Rates

Next, specify how much you are going to charge your customers for shipping.

To get started, first navigate to Settings > Shipping. Then set up shipping zones. A shipping zone is a customized grouping of states or countries that will all share the same shipping options. For example, if you are charging the same shipping rates to customers in Washington, Oregon, and California, you would group these states together in one "zone" and label something like "Western USA". How you build and label these zones is up to you. 

To create a zone, click "add shipping". 

Title your zone however you'd like. 

Hit save shipping, and then select the regions that will belong in the zone. To do this, click "Edit Shipping Regions"  Next, select "Show States" and check the states that will below to your new Zone. Please note: a region (country or state) can only belong to one zone. You cannot have a state belong to two zones at the same time. For example, if California is in your "western zone" you cannot also place it in your "Pacific" zone. 

After you've selected the states, countries, or provinces that will be in your zone, click continue. 

In step 3, you can build the options that will be offered to customers who are shipping to your new zone. 

You can include multiple shipping options in one zone. To create an option, enter a title. This title will be consumer facing and should match up with the shipping service you're providing to your consumer. Examples of titles would be "Overnight, Three Day Air, Ground". 

After entering a title, you can enter a sort order. This is a numerical value that determines the order shipping options appear in for your customers. The option with sort order "1" appears at the top of a consumers list of choices. 

Next, you can enter in the option code. If you are not planning to connect Commerce7 with a fulfillment house, do not worry about what text you put into this field.

If you are integrated with Ship Compliant, or are using a Ship Compliant level 1 pass-through account to reach your fulfillment house, it is extremely important the code is an EXACT match to the fulfillment option's code in Ship Compliant.

To learn your shipping codes please contact ShipCompliant.

Click here for more information on how to Connect Commerce7 with ShipCompliant.

If you're not planning to connect to a fulfillment house, this is a required field, but you can enter any text in the "code" field. 


There are three ways to set up shipping rates in Commerce7. 

Flat Rate
By Weight
By Bottle Quantity


Flat Rate

To set up flat rate shipping in Commerce7, enter "100,000" (or some other massive number) in the "To Weight in Lbs" field. Then, enter your flat rate price  In "Price" field. For "Wrapping Shipping" select "Yes". 

Now unless a customer makes an order with a weight over 100,000 pounds, they will receive your flat rate price (weight on the order is determined by the weight you have entered on your products during setup).


By Weight

To set up a shipping service by weight, enter your first weight cutoff, for example 5 pounds, in the "To Weight in Lbs" field . In the "price" field, enter in the rate you want to charge for orders equal to or less than the specified weight (weight on the order is determined by the weight you have entered on your products during setup). 


Using the example above. When an order is less than or equal to 5 pounds, a customer will be charged $15. When an order is 5.1 - 10 pounds, a customer will be charged $25. When an order is 10.1 - 15 pounds a customer will be charged $30. 

What happens when an order weighs above 15 pounds depends on how you set up your "Upper End" settings. 

For your "Upper End" settings, you can either turn wrapping on or off. 

If wrapping is on or set to "yes", when an order's weight is above the last set option, the system will calculate the shipping rate by adding the existing options together to find the cheapest solution. Using the example above, if an order had a total weight of 20 pounds, the system would add the 15 pounds = $30 and 5 pounds = $15 options to calculate a 20 pounds = $45 option. If an order had a total weight of 25 pounds, the system would add the 15 pounds = $30 and 10 pounds = $25 option to calculate a 25 pounds = $55 option. 

If you have wrapping off or set to "no", you can specify a charge to add to orders that go above your final weight option based on a per pound basis. For example, you can state that for every additional 5 pounds, $5 will be added to the shipping charge (see example below). 


By Bottle Quantity

Note: This is a workaround solution only and not recommended. Do not use this setup if you are using any integration that requires the actual product weight (i.e Shippo).

Setting up shipping rates by bottle quantity is similar to setting up rates by weight. The only difference is, you must make sure to set all products to a weight of 1 during your product setup. This way, every "pound" in the shipping rate will correlate to a single bottle. Your pricing for "5 pounds" will effectively be your pricing for 5 bottles. 

To set a product's weight to 1, navigate to Store > Products, then click on a product. Scroll down to "Weight in lbs" field and enter in "1". 


Multiple Shipping Carrier Options

If you use multiple shipping carriers, you are able to add multiple or additional carriers to your shipping set up.

Simply add an additional shipping option withing Settings > Shipping. 

8. Configure Your Webstore

Time to make a few more adjustments to your website such as deciding if it will include a page for a visitor to signup for your club(s), or what information you'll put in the "contact us" page. 

Step 1. Click on Settings > Storefront Template

Step 2. Toggle, Enable Storefront

Step 3. Click on the pencil icon next to "general" and if you'd like to include a club page, reservation page, and/or area for visitors to subscribe to your newsletter, check or uncheck the boxes accordingly. 

Step 3. Decide what collections you'd like to have on your webstore, and the order they'll appear in. Click the pencil icon next to "Menu" and add and remove collections. With the arrow icon, drag on drop collections to sort their order.

Step 4. Adjust the text that will appear on the "contact us" page of your webstore. Click the pencil icon next to "contact us" and write in your contact information. 

Step 5. (Optional) Adjust the link color on your website, and change the fonts on your website. Click the pencil icon next to "advanced" to change these settings. 

Step 6. Review your webstore. In the top right corner of your screen, you'll see the name of your business. Click this link to access your webstore. Review all the content on your website and make any changes necessary. 

By Default, you're going to see this block of text on your webstore's homepage.

To change this text, go back into the admin panel, and navigate to Marketing > Personalizations. 

Click the block labeled "Homepage". 

Then click "edit option".

Edit the text however you'd like, and when you're done, ensure you scroll to the bottom of the page and click "Save Option". 

How to Launch!

Once your payment gateway account has been approved and you've input your credentials as outlined in step 1, it's time to launch! Email to let us know you're ready to go live and we'll launch your account from our end. 

A few notes from our team. 

1. Commerce7 has a lot of features and functionality that were not covered in this setup doc. We streamlined your setup to the bare essentials to ensure you could get up and running as fast as possible. If you'd like to take advantage of other features you see in the platform, there is likely documentation on how to setup and use the feature. Take a look at our documentation here.

2. We want to see you succeed. We want to see other small wineries succeed. If you have any recommendations or feedback for how we could help other small wineries be successful in online sales or how we could make the setup process easier - please email 

3. Have questions on the platform? The best way to ask is by emailing

Thanks again for working with us - we look forward to helping you create great customer shopping experiences. :) 

- The Commerce7 Team.