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AI and Commerce7

How AI is used in Commerce7

Learn how Commerce7 routes data to its AI features, what information is available to each tool, and which technical safeguards help protect sensitive information. This section also explains how Guest Intelligence and Ask Pip handle opt-in and opt-out choices, including what happens to previously shared data when a winery opts out.

  1. How does data get fed into the AI model? Does it only received what our winery manually puts into the system or does it open up all available customer data to the AI models?

    The AI Model is on Amazon Bedrock - so it does not learn or retain data from the winery. (Some models retain 30 days of data - we have not YET opted into that but may in the future).

  2. Are there technical controls on Commerce7's side that prevent sensitive data from being pulled into Guest Intelligence?

    On Ask Pip query tools - we have fed the database schema into the model. From there Pip writes a query which it sends to us. Commerce7 executes that query on a database specific for each tenant. C7 sends the top 50 results back to the model. The model then delivers that to the screen.

    For technical controls its important to note that the query tool is the first tool delivered but there is a lot of other tools. C7's databases do contain PII (Personally Identifiable Information), but do not contain credit cards (only tokens), passwords are one-way hashed, etc. The query tool writes queries (read only) on the WinePulse databases which do contain PII but does not have passwords, credit cards, etc.

    Future tools will allow for a 'human in the loop' where a human can confirm edits. This will be against Commerce7's primary databases and will be similar to API calls you make today from our interface. A human will submit a button for all add, edits, deletes.

  3. Is Guest Intelligence processed entirely within Commerce7's own infrastructure, or does any part of the matching, storage, or display process route data through a third-party AI provider or large language model (OpenAI, Anthropic, etc.)?

    Guest Intelligence is processed completely within C7's own infrastructure (in Amazon) and does not go to any LLM.

  4. Can wineries opt out once they have opted in?

    Clients can opt-in/out of Guest Intelligence. For Ask Pip a client can choose not to use the tool but there isn't an 'opt-in/out' button.

  5. If we opt out after previously opting in, does data we already shared get removed from other wineries' systems, or does it remain accessible to them indefinitely?

    For Guest Intelligence, if you opt out, it immediately makes your data unavailable to those you previously shared it with.