Identifying the average age group of your customers enables you to plan events that resonate with your audience in a specific region. This demographic insight informs key decisions such as event size, music selection, pricing, and seating arrangements. This information can (and should) also influence which social media channel(s) you will use to promote your event.
Knowing who you are trying to reach significantly helps with these decisions!
Identify the age demographics of your Customer base - based on geographic region.
- Choose 06- Customer Analysis
- Choose 01- Sales and Customer Map Overview
- Hover over any colored dot on the map to instantly view key customer statistics for that specific area.
- Click on any colored dot to see a summary for that specific region.
- Alternatively, you can also select a specific county or region from the table on the left side of the map to view statistical summaries and access detailed customer data for that area.
- Alternatively, you can also select a specific county or region from the table on the left side of the map to view statistical summaries and access detailed customer data for that area.
- View the summary of Active Members by Age.
- To drill down further, click the 'Click here to view customer data for this area' link.
- Download to Excel so that you can work with it further. (Note that you may see no customer names or email addresses in the detailed view. If you would like to enable names and emails in your data view please contact Support).
